NEWS

Raise a Glass with Alchemy Drinks

Alchemy Drinks is on the cusp of an exciting transformation, poised to reinforce its commitment as a responsive and dynamic wholesale service for the on-trade in Scotland.

Following a comprehensive review of our business offerings and marketing strategies,
Michael McShane and his dedicated team are excited to propel Alchemy Drinks into a new
chapter. With a fresh brand identity and a renewed emphasis on flexibility, along with a
porftolio of partners who share similar high values, we’re ready to meet the industry
demands with efficient delivery services you can count on.

We began our journey primarily serving the central belt, but between 2017 and 2019, we
expanded our footprint with new depots in Annan, Glasgow, and Auchinleck. Just as we
were ramping up to offer a 7-day-a-week service, we faced the unprecedented challenges
of COVID-19. It was a tough time for all, but we adapted, refocused, and transitioned our
operations to our new home in Hillington, Glasgow, determined to emerge even stronger.
In recent years, our focus has been on recovery and resilience in the face of ongoing
industry challenges. Now, it’s time to look to the future! Collaborating with marketing
expert Lesley Lee has provided invaluable insights and a fresh perspective, setting us
up to implement innovative strategies that we’re now excited to explore.

At Alchemy Drinks, we pride ourselves on delivering a dynamic service tailored to the
needs of the on-trade. With multiple deliveries each week, including options for 7-day
service and even same-day delivery in certain areas when required, we’re here to support
your business—especially in those moments when you need a helping hand. We want to
streamline ordering to be as easy, simple and efficient as possible. With an app for online
ordering, set up with your pricing, you can book a delivery anywhere at any time.

Our team is exceptional, experienced and growing. We are expanding our sales force and
are proud to say that two of Michael’s sons have joined the family business, helping to
foster a culture of teamwork and loyalty throughout the organisation.
Whether you own a restaurant, bar, nightclub, or café, you can trust Alchemy Drinks to
be your dependable partner for all drinks needs. We’re eager to connect and explore how
we can support your business as we continue to grow and strengthen our partnerships in
the years ahead.

“For over 30 years, Alchemy has been a pillar in the industry, originally as Alchemy Inns. In 2013, we made the strategic decision to focus solely on drinks, and thus, Alchemy Drinks was born. Our family-owned business prioritises a customer-centric approach, and we value the lasting relationships we’ve built over the years. Exceeding our customers’ expectations is at the heart of what we do”.

Michael McShane, Managing Director